Starting August 13, 2025, YouTube will launch an enhanced AI model that will automatically identify accounts belonging to users under 18 years old. The account's age and user activity will be considered, after which appropriate restrictions will be applied to minors.
These restrictions include blocking age-restricted videos, displaying only non-personalized ads, reminders to take breaks, and limiting repeated recommendations on sensitive topics, such as body image. Additionally, minors will automatically see privacy reminders when commenting or uploading videos.
YouTube will notify users if they are classified as teenagers. In case of an error, users will be able to verify their age using an ID, selfie, or bank card.
This initiative is part of a broader campaign by Google aimed at enhancing online safety for children. Similar measures have already been implemented in the UK and are being considered in various US states and the EU.
YouTube warns that some creators may earn less, as recommendations will not target child accounts. Initially, the new system will be tested on a small group of users in the US before rolling out to other countries.