LinkedIn CEO Ryan Roslansky told Bloomberg that the interest in AI for creating and editing content on the platform has fallen significantly short of expectations. Users fear that their professional image may be compromised by using generative tools.

"This isn't TikTok — it's your career. If you're "caught" on LinkedIn, it can adversely affect your job prospects," Roslansky explained.

At the same time, the demand for AI skills is growing: over the past year, the number of job postings requiring such expertise has increased sixfold, and users have added these skills to their profiles twenty times more frequently. Roslansky believes that in a changing world, human skills such as communication, collaboration, and adaptability will remain crucial for success.

LinkedIn is also actively integrating AI into its services: a new job search tool allows users to input queries in natural language rather than using traditional keywords. Recruitment services have also received support from AI agents, although, according to the CEO, persuading candidates to attend interviews is still more effectively done by humans.

Roslansky has led LinkedIn since 2020 and also oversees some Microsoft products. He admits that before sending emails to Microsoft CEO Satya Nadella, he always hits the Copilot button to “sound smart, like Satya.”

However, last year, Originality AI shared findings from a study revealing that over 54% of long English posts on LinkedIn show signs of AI generation. This may indicate that LinkedIn users do not trust the company's tools.