OpenAI is looking into (via TechCrunch) the possibility of integrating a "Login with ChatGPT" feature into third-party applications, which could significantly enhance its presence in the digital services arena.

Currently, OpenAI is assessing developer interest in this feature, which would allow users to log into various services using their ChatGPT accounts. This could serve as a competitive alternative to similar offerings from Apple, Google, and Microsoft, which already provide quick access to third-party apps.

ChatGPT is rapidly gaining popularity and currently boasts around 600 million active users per month. OpenAI aims to leverage this success to expand its reach in online shopping, social media, and other services.

Previously, the company launched a beta version of the ChatGPT login feature for developers within Codex CLI – an AI-based programming tool. Developers can link their ChatGPT Free, Plus, or Pro accounts to the API. Plus and Pro plan users were offered bonuses in the form of API credits.

At present, the company is actively gathering data on potential partners, asking developers about their audience size and existing monetization models. It remains unclear when this feature will be available to the general public.