In 2025, Google released insights into the most popular searches among Ukrainians, with the query «Power Outage Schedule» taking the top spot. This information was shared through the official Google Ukraine blog.
The report states, «Today, Google traditionally summarizes the year and presents the main queries that showed the highest interest among Ukrainian users in 2025. Analyzing search activity has allowed us to identify key topics, personalities, and events that captured the interest of Ukrainians throughout the year».
For the second consecutive year, the «Power Outage Schedule» secured the first position in the overall ranking. The second spot went to the TV project «The Bachelor 2025», followed by the series «Squid Game 2» in third place.
The top ten also included queries such as «Labuba», «Usyk Dubois», «Eurovision 2025», and «NABU».
In the «Personality» category, boxer Oleksandr Usyk led in interest growth.
Users also searched extensively for information on actor and new «bachelor» Taras Tsymbaliuk, Ukrainian Prime Minister Yulia Svyrydenko, and First Lady of the USA Melania Trump.
Within the «Losses» category, the most queries were about blogger Anna Zhuk, politician Andriy Parubiy, actor Roman Popov, and rock musician Ozzy Osbourne.
Among films, the science fiction action movie «The Chasm» drew the highest interest. The gothic horror film «Nosferatu» and the drama «The Good Bad Girl» took the second and third spots.
Also in the top ten were a film based on the popular video game «Minecraft», Oscar-winning film «Anora», and a new version of the Dracula story.
Leading the television series category was the second season of «Squid Game».
Other notable mentions included the new season of «Wednesday», the British crime drama «Gangsterland», Ukrainian series «Reverse Direction», «House of Happiness», and «Love and Flame»; Turkish series «Distant City» and Spanish «Billionaires' Bunker».
In the «Shopping» category, the top search was for the toy «Labuba». Additionally, Ukrainians showed interest in purchasing pickups for the Armed Forces, women's military uniforms, and EcoFlow charging stations.
In 2025, Ukrainian users frequently sought to understand the meanings of terms like «white ticket», «NABU», «mobilization order», and «life annuity agreement».
Google clarified that the ranking is based on searches that exhibited the most significant growth in popularity over the year compared to the previous period. This approach helps identify the most relevant trends and topics that interest people today.