Ukraine has made history by winning its first-ever gold at the Cannes Lions 2025. The initiative "Honey from Minefields", created by Saatchi&Saatchi Ukraine with the support of the Ministry of Foreign Affairs of Ukraine and the agricultural company Kernel in collaboration with Dronarium Ukraine, marks a significant achievement for the country.

The "Honey from Minefields" project aims to raise awareness about the issue of landmines and attract international assistance for demining efforts.

The uniqueness of the Ukrainian context is always impressive. Our public diplomacy showcases how new formats can serve significant purposes.

This gold Cannes Lions award, made possible by the support of the Ministry of Foreign Affairs of Ukraine, exemplifies how creativity can drive social change. It is the first gold for Ukraine on an international stage – a crucial recognition of our people's talent.

A heartfelt thank you to the entire Ministry team involved in this success!